Maren Westphal – Strategie, Marke, Kommunikation, Marketing

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About me · Maren Westphal · Hamburg

Build.
Shape.
Develop.

The person behind the ideas and concepts: strategic thinking, creative curiosity and the joy of understanding new things and putting them into practice.

Born and bred in Hamburg, I came back to the Elbe and the Alster after my years in Tyrol. This is where my concepts, pictures and ideas take shape today.

View my career→

KI-Bild: Maren Westphal in einem modernen Konferenzraum

AI-generated from an original portrait

What drives me

What I love most …

Skizze: Bausteine mit Fahne, eine Person setzt einen weiteren Baustein

Building, shaping and developing brands

From the first concept to implementation: I love positioning brands clearly and giving them a visible, consistent identity. What I find particularly exciting is seeing a strong brand grow from an idea, step by step – a brand that people recognise and trust.

Skizze: Zielscheibe und Farbpalette, verbunden durch einen Bogen mit Glühbirne

Connecting strategy and creativity

I like the moment when analysis, strategic thinking and first ideas turn into a sound concept. I enjoy working in a structured way and translating concepts into clear communication – that is how I arrive at solutions that really help.

Skizze: Eine erfahrene und eine junge Person sitzen sich am Tisch gegenüber, zwischen ihnen ein offenes Buch und eine Glühbirne

Learning and sharing knowledge – across generations

I enjoy passing on my experience to others and, at the same time, learn a great deal from them. I find this interplay of experience, fresh ideas, different ways of thinking and perspectives particularly valuable and enriching. Especially in marketing, it often sparks the best ideas.

KI-Bild: Maren Westphal bei einer Präsentation

AI-generated from an original portrait

How I work

Understanding connections.
Creating something new.

I am interested in how an idea becomes a coherent concept – and how a concept is put into practice.

  • Involving people and bringing different perspectives together
  • Structuring complex topics and explaining them clearly
  • Bringing departments together and bridging interfaces

Discover my concepts→

A look behind the scenes

What gives me energy
and inspiration.

I don’t only find new perspectives at my desk. Outdoors, while painting and when travelling, I often have the thoughts that later flow into my concepts.

Hund Fiete steht im flachen Wasser am Chiemsee

My dog Fiete at Lake Chiemsee

Nature

Recharging outdoors.

  • Going for walks and discovering new places
  • Walking my dog, ideally together with friends
  • Exploring palaces and palace gardens
Maren Westphal trägt ein Sandboard eine Düne hinauf

Sandboarding on the dunes

Creativity & people

Trying things out and experiencing them.

  • Painting and photography – currently experimenting with AI videos and avatars
  • Reading, listening to music, dancing and swimming
  • Theatre, exhibitions, cooking and eating together with friends
KI-Bild: Gewürzmarkt in Marokko mit Schalen voller Gewürze

AI-generated: spice market in Morocco

Travel

Broadening perspectives.

  • Getting to know other countries, cultures and people
  • Collecting new impressions
  • Bringing home energy and inspiration

With a wink

Three things you’d better not ask me to do.

1
Sing. Believe me, you don’t want to hear it. I only sing alone in the car – or at the stadium.
2
Make coffee. I don’t drink it myself, so it’s guaranteed to be too strong or too weak.
3
Choose between the Elbe and the Alster. Impossible. I need both.

Contact

Developing brands.
Connecting people.
Making ideas happen.

Would you like to learn more about my professional background, individual projects or a possible collaboration? I look forward to hearing from you.

Connect on LinkedIn